Born from care. Built on science.
A physician’s perspective. A family’s experience. A shared belief that caring for yourself should feel easier to understand—and easier to make time for.
Before there was BAE, there was someone we loved.
A wife navigating pregnancy. A mother looking after her health. A physician who understood the science—and the lives unfolding around it.
BAE began close to home, with a simple wish: to make looking after yourself feel more understandable, more considered, and easier to make room for.
Today, that wish lives in every formula we create.
We saw how much care goes into creating a lifeAnd how much the person carrying it deserves.
Before anything elseDuring Wajeeha’s pregnancy, Hammad had a front-row seat to the daily work of caring for a changing body.
The prenatal routine. The iron and minerals. The multiple pills. The effort of keeping track of everything while navigating everything else.
Wajeeha brought the perspective of a physician. Together, we experienced the reality of fitting that knowledge into daily life.
It led us to think more deeply about preparation, nourishment, and the people behind every wellness routine.
What would thoughtful support look like before pregnancy?
Could everyday nutrition pay closer attention to the gut?
How could our interest in skin care reach beyond the surface?
Those questions became the beginnings of BAE.
01
The journey can begin before the positive test.
Watching the demands of pregnancy made us think about the months that come before it.
We prepare for so many meaningful things in life. We make plans, build habits, and give ourselves time. Preconception deserved that same thoughtful attention.
Fertility Tonic grew from our desire to give this stage a place of its own.
Its formulation brings together essential micronutrients, botanicals, probiotics, and prebiotic fiber. Nutrients such as folate, vitamin B12, and zinc contribute to the normal cellular processes that underpin reproductive nutrition.
The intention was personal: create a considered starting point for people thinking about conception, with ingredients they can understand and discuss with their healthcare professional.
02
Everyday health deserved a closer look.
When we thought about a daily multivitamin, we thought about how people actually move through their days.
Busy mornings. Unsettled digestion. Low energy. The feeling of trying to keep going when your own needs have slipped down the list.
That brought our attention to the gut—the place where nutrients are absorbed and a complex community of microbes lives.
Everyday Blend grew from a question: how could daily nutrition bring the gut into the conversation?
We combined vitamins and minerals with probiotic bacteria and prebiotic fiber. Each contributes a different part of the formulation: essential nutrients for normal body functions, bacteria selected for the blend, and fiber that certain gut microbes can use as nourishment.
03
Our curiosity about skin took us beneath the surface.
Skin is something we see every day. Beneath that familiar surface is living tissue, constantly carrying out the work of maintaining itself.
That biology fascinated us.
We became interested in the nutrients involved in collagen formation, the research around oral hydration ingredients, and NAD⁺—a compound involved in how cells use energy.
Glowgevity grew at the meeting point of nutrition and skin care.
The formula combines NR and NMN, which the body can use to make NAD⁺, with collagen-related nutrients, hydration ingredients, and antioxidants.
It reflects our interest in caring for skin through nutrition as well as through what we apply.
04
Care also belongs in the moment you take for yourself.
There is something quietly meaningful about pausing to care for your skin.
The day slows down. Your attention returns to you.
The Glowgevity Mask brings a topical dimension to the collection, with a bio-cellulose sheet carrying an essence of moisture-binding ingredients, barrier lipids, and tone-focused actives.
Glycerin and sodium hyaluronate help hold water at the skin’s surface. Ceramide NP and cholesterol bring a focus on moisture-barrier care. Niacinamide and other ingredients complement the formula’s attention to uneven tone.
Every product begins with a reason to exist.
We want to build a collection in which each formula has a clear purpose.
Before anything elseThat means beginning with a need, asking questions, examining ingredients, and bringing physician oversight and relevant expertise into the process.
It also means remembering who will eventually hold the product.
Someone should be able to understand why an ingredient is there. What role it plays. How the product fits into their routine.
Our family was part of this story from the beginning. Wajeeha and Hammad’s mother were among our first customers.
That closeness continues to shape the responsibility we feel.
We want to create products we would thoughtfully choose for the people we love.
Because you are so often thinking of someone else.
We see the appointments remembered, the meals considered, the questions asked, and the people checked on.
We also see how easily your own needs can be postponed.
BAE is our reminder to bring yourself back into that circle of care.
To notice how you feel.
To ask what you need.
To give your own well-being a place in the day.
You deserve a place in the care you give.
Your trust is part of our story.
When you choose BAE, you invite something we have created into your life. We take that personally.
Before anything elseWe want to earn your trust through thoughtful products, clear explanations, and a willingness to keep learning. We want you to feel comfortable asking questions and confident that those questions matter to us.
Thank you for being part of what we are building.
Every formula began with a question. Start with yours.
What deserves a little more care today?
Need a little matchmaking? Who’s Your BAE?
Invest in your well-being
Simple, science-backed nutrition designed to support you through every stage of life.